Content Brief: Don't Let Your Content Die 🧟‍♂️🧟‍♀️

Introduction: Why Your Content Needs to Stay Alive

You've spent countless hours creating amazing content for your website or social media channels. But if you don't take care of it, all that hard work could go to waste. So why is it important to keep your content alive? Simply put, content is king. It's the backbone of your website or social media presence, and it's what brings in traffic and leads. But in order for your content to continue to do its job, it needs to stay fresh, relevant, and up-to-date. That's where these tips come in!

Create Evergreen Content That Lasts

Evergreen content is the type of content that never goes out of style. It's the kind of content that remains relevant and useful, no matter how much time has passed. To create evergreen content, consider the following tips:

1. Focus on timeless topics that are always relevant to your audience.

2. Use a conversational tone that is easy to read and understand.

3. Incorporate visuals, such as infographics or videos, to make your content more engaging.

4. Optimize your content for SEO by using relevant keywords and meta descriptions.

Repurpose Your Content in New and Exciting Ways

Old content can still be valuable and used in new ways to reach new audiences. To repurpose your content, consider the following tips:

1. Turn old blog posts into social media posts, infographics, or videos.

2. Create a series of blog posts on a related topic to expand on an existing piece of content.

3. Update old content with new statistics, case studies, or examples.

4. Turn blog posts into podcasts or webinars for a new audience.

Refresh and Update Your Existing Content

Refreshing and updating your existing content is crucial to keeping it alive and relevant. To refresh your content, consider the following tips:

1. Update old statistics and information.

2. Rewrite outdated sections or add new insights to your content.

3. Add new visuals or media to make your content more engaging.

4. Improve the formatting and readability of your content.

5. Add internal links to other relevant content on your website.

1. Promote Your Content on Social Media

   Social media is an essential part of any content marketing strategy. To promote your content on social media, consider the following tips:

1. Share your content on all your social media channels.

2. Use relevant hashtags to reach a wider audience.

3. Create eye-catching graphics to accompany your social media posts.

4. Engage with your followers by responding to comments and messages.

5. Collaborate with influencers or other businesses to increase your reach.

2. Conclusion: Don't Let Your Content Die!

   Your content is valuable and deserves to stay alive. By creating evergreen content, repurposing old content, refreshing existing content, and promoting your content on social media, you can ensure that your content remains relevant and engaging for your audience. Don't let your content die – give it the attention it deserves and watch it continue to bring in traffic and leads for your business!